Wikipedia:
“A corporate blog is a weblog published and used by the organization to reach the organizational goals. Although there are many different types of corporate blogs, they are mostly categorized as either external or internal corporate blogs”
1. Company Blog
2. Industry Blog
This is an interesting type of corporate blog one that we should beware of, because it places some difficult ethical choices for the company at hand. This is definitely not an advisable strategy for every company but should be considered an option if you consider yourself or employees in your organization as thought leaders in your respective field/technology and choose to establish a blog to discuss best practices.3. Department or Product Blog
Department blog is another common style or kind of blogging, which is very popular and ultimately essential for large organizations.4. CEO Blog
The most famous example would have to be the blog of Jonathan Schwartz, CEO at Sun Microsystems. He sets such a stellar example for other CEO to blog even he is busy with his schedules.
There are advantages and disadvantages in corporate blogging;
Advantages:
- Blogs have one publisher who controls what is published on the blog
- Comments from readers can be pre-screened and even blocked (i.e. not published) if they are deemed inappropriate
- Good blogs have a distinctive voice and personality
- That voice tends to make good reading and to invite a real "conversation" with reader
- A blog gathers steam, gains traction and can get better and richer over time
- Blog entries are easily searchable (by date and category/topic)
- Individual blog posts are findable on Google (each has its own unique URL)
- RSS (i.e. a Web feed) is a highly efficient way to read updates to a blog
- Blogs don't require registration and logging in (a stumbling block - or an irritant - for some users)
- Blogs can host other (compelling) forms of social media, including video clips and podcasts
Disadvantages:
- Blogs can make company problems public
- Lose control your company's message
- Company to lose valuable customers - Misleading advertisement
- No confidentiality - A third party’s trade secrets may be accidentally disclosed, breaching a confidentiality agreement, which could be costly and could affect a company’s reputation
Lets take streething.com as an example,
In this blog, they offer insights of the local Asian streetwear culture. They develop & support the streetwear scene with information, events and updates. This helps a lot to market their company and their business.
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